Find out how ATS helped Fox’s biscuits to reduce manufacturing cost by 30% and drive automation

The Fast-Moving Consumer Goods (FMCG) industry is entering an exciting phase with sustainability, flexibility, and machine analytics gaining significance for every aspect of the FMCG value chain. So how do you keep up?

This biscuit manufacturer had already started its digital transformation journey with automation at several points of the production process. However, machines age and they needed to upgrade their legacy motion systems while also identifying further locations that would benefit from automation. That’s when they approached ATS. We designed and implemented the robotic packaging solution and provided training and on-site support.

ATS Designs and Implements End-to-End Solution at Pea Harvesting Facility

Read More →

ATS Global Increases Production Responsiveness and Improves Margins at Carlsberg Breweries
Read More

The Problem

Manual tasks and the “black box” nature of the customer’s unsupported legacy automation kits presented a number of opportunities for improvement.

Excessive Waste

Manual tasks and sub-optimal automation producing >30% waste

High Labour Costs

Labour intensive activities in a competitive marketplace

Insufficient Machine Information

Engineering and production layers lack factory floor visibility

Poor Flexibility

Equipment lacks flexibility required for modern batch production

Get in touch with the Robotics Experts at ATS

Collaborative Problem Solving

As with all ATS projects, the robotic packaging solution was arrived at through a collaborative partnership with the customer. It began with a full survey of existing operations to discover the areas where changes would have the biggest impact and fastest Return on Investment.

The areas eventually targeted for improvement were the legacy equipment and technology in the packaging section and the manual pick and place operations.

Challenges of Automating
Pick and Place

This labour intensive activity was an obvious choice due to its cost, and for its contribution to waste rates of more than 20%.

However, finding an automated solution came with its own challenges. First of all it had to have the flexibility to cope with different biscuit variants. It then had to balance the requirements of high-speed operation (3,000 picks per minute) with product integrity.

Challenges of upgrading packaging line automation

Fox’s biscuits wanted to upgrade their legacy and obsolete equipment and packaging technology for a long time but had delayed due to a number of roadblocks that ATS needed to overcome:

· Lack of in-house expertise.

· Production downtime associated with upgrades.

· Risk of losing accuracy in controls and motion.

· Cost of direct replacement.

· Lack of documentation and software back-up.

· Over-dependence on vendors for proprietary systems.

The Robotic Packaging Solution

ATS not only designed and implemented the robotic packaging solution, but also provided training for operators and engineers as well as providing an ongoing on-site support package. The robotic packaging solution involved the following key items:

· Project risk assessments, design and development of a full functional robotics and automation solution with safety features.

· 3 Kawasaki 6-axis robots with payloads of 100 kg and 3 second cycle time.

· Turnkey automation solution comprised of 8 Rockwell PLCs, 6 Pilz Safety PLCs, 10 HMIs and 44 servo motors.

· Design of and implementation of individual cells with integrated Safe Torque Off (STO) safety by ATS’ in-house TuV safety engineers.

The Results of the robotic packaging solution

Thanks to the close working relationship between Fox’s Biscuits and ATS, the successful design and implementation of the robotic packaging solution quickly led to the following results:


Cost Reduction





Are you carrying out a digital transformation at your plant? How can we help?